Learn why traditional ROI models fail for AEO and how to measure signals that actually prove impact.
The seven best AEO/GEO tools for 2026 are Scrunch, Adobe LLM Optimizer, AthenaHQ, Bluefish, Peec AI, Profound, and Semrush AI Visibility Toolkit.
AI consumes your content differently than humans do. This is how to serve both audiences while optimizing for AI search.
Learn how to measure AI prompt performance so that you can avoid the noise and reveal real trends over time.
We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.
Learn how to use Scrunch and Stacker to close your citation gaps.
Learn the ins and outs of panel data and how to use it in your AI search strategy.
OpenAI is bringing ads to ChatGPT. Here’s what brands need to know—and what they need to do to prepare.
Here are the events and trends that shaped AI search in Q4 2025—and what they mean for your strategy.
Learn how to use Scrunch and Noble to build a better AI search citation strategy.
OpenAI is accepting apps for review and publication in ChatGPT. Here’s what brands need to know—and first impressions from the Scrunch team.
Scrunch lets you monitor and optimize for Copilot alongside every other major AI platform.
Learn why competitors rank in AI search results and how to close the gap with your citation strategy.
Scrunch’s Suggested Competitors auto-detects hidden competitors in AI search and lets you track them and compare performance with a click.
We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.
Spot trending topics across AI platforms and where to focus next with AI Search Trends. Now generally available to all Scrunch customers!
SEO tracked rankings. AI search (aka AEO) tracks visibility. Get to know the metrics matter most in AI search: mentions, citations, referrals, and agent traffic.
I started writing a blog post about our enterprise features. Then I realized I was documenting the world's most boring checklist. Here’s the thing: Every vendor in the AI search space will eventually ...
There’s a new user experience (i.e., AI platforms) taking the world by storm. And CEOs, execs, boards, and especially marketers all want to know how to make sense of it, how to measure it, how to refi...
☝️That’s a question board members and CEOs are asking their marketing teams. We're fixing that for you with data visualization in Scrunch far more intuitive, customizable, and shareable.
OpenAI’s new ChatGPT Apps SDK lets developers build interactive apps directly inside ChatGPT. Here’s how it works and what it means for brands.
“Bots” used to be a four-letter word. Now they’re your best new customers. Today, we’re launching our new and improved solution to step one: a completely redesigned Agent Traffic dashboard, now genera...
We’re now giving you complete control over how topics, tags, models, and stages are mapped to the prompts you’re tracking with Scrunch. Not only that, we’ve made it possible to categorize many prompts...
Reaction to Instant Checkout in ChatGPT: quick thoughts on what’s actually in the launch and what it means for ecommerce operators.
From endless ads and cluttered recipes to instant AI answers, the internet has shifted. Discover how the collapse of browsing is reshaping traffic, conversions, and why brands must optimize for AI pla...
AI tools like ChatGPT are transforming vendor selection—from wedding planning to enterprise procurement—by delivering instant, side-by-side comparisons that buyers trust. Learn how the bake-off is mov...
AI is reshaping the marketing landscape: discover how ChatGPT bypasses traditional review sites, changing how brands capture consumer attention and drive sales.
In the browsing era, marketers optimized for one thing: being findable in Google. Today, the goal is different. You want to be citable in AI answers because that’s where customer decisions now begin.
Learn more about Scrunch AI’s July 2025 updates: Expanded platform coverage with Google AI Mode, Gemini, ChatGPT Shopping enhancements; on-demand prompt refresh, daily updates, bulk tagging/editing, c...
Scrunch AI has raised $15M Series A to build the infrastructure for AI-native marketing. Learn how we’re helping brands restructure their content for AI agents, not just humans—and why it’s essential ...
Scrunch AI now supports Google AI Mode, Google Gemini, and enhanced tracking for ChatGPT Shopping, giving you deeper visibility and more granular insights into how your brand is represented.
AI browsers are booming and publishers are pushing back. But here’s the real question: Do people want to browse the web any more? Scrunch CTO Robert MacCloy argues the real disruption is changing cons...
Discover how Socius Marketing is helping brands thrive in the age of AI Search. In partnership with Scrunch AI, they're evolving traditional SEO into a holistic visibility strategy. blending content, ...
Learn more about Scrunch AI’s June 2025 updates: AI Bot Traffic Monitoring, expanded geo support, redesigned Prompt UI, domain-level analytics, improved exports, bulk archiving, new filters, and more.
Cloudflare’s “Pay per crawl” is a big step toward a fairer web, giving content creators more control while forcing businesses to rethink how they stay visible in AI discovery. Here’s our take on what’...
We’re excited to welcome Andrew Sorensen as our new Head of Customer Success. With a proven track record in enterprise account management and a passion for scaling personalized customer experiences, A...
AI Search is reshaping agency work. Here's what top partners are doing to stay visible, trusted, and ahead in 2025’s discovery landscape.
A new WSJ report reveals how AI search is slashing publisher traffic. Discover what’s driving the shift and how brands can adapt with Scrunch AI.
Learn more about Scrunch AI’s May 2025 product updates: self-serve tools for prompt generation, expanded geolocation support, and enhancements to sources with better drill-downs, exports, and filterin...
Two of the biggest events in tech, Google I/O 2025 and Microsoft Build 2025 are underway this week. If you’re curious about where AI Search, online discovery, and agentic AI are headed, check out our ...
Discover the Scrunch Agency Partner Program, built to help digital marketing, PR, and communications agencies thrive in an AI-first world. Get tools to boost visibility on ChatGPT, Gemini, and Perple...
Shopping no longer starts with search, it starts with AI. Learn how AI agents like ChatGPT and Perplexity are reshaping discovery, and what brands must do to stay in the game.
Scrunchable is the weekly LinkedIn newsletter for marketers navigating AI Search. Stay sharp with curated insights on ChatGPT, Perplexity, Gemini, and more.
Learn more about Scrunch AI’s April 2025 product updates: new prompt totals and flexible model-level control, expanded coverage for Google AI Overviews and Claude, domain updates, and new Enterprise D...
AI is transforming search and the entire landscape of SEO. As a result, brands must rethink not just how they optimize, but who they're optimizing for. In a special three-part series on the Voices of ...
Scrunch AI partnered with Bain & Company to explore how AI agents like ChatGPT and Perplexity are reshaping brand discovery. Learn what marketers must do to stay visible and competitive in the age of ...
As behavior shifts from search to AI, your most important site visitors today are no longer human—they’re the AI bots crawling your content to decide whether your brand gets cited in an answer.
Learn more about Scrunch AI’s March 2025 product updates: new Google Analytics integration and AI Traffic tab, custom tags for prompts, dashboard-level filtering and time-series tracking, and expanded...
We’re excited to announce that Colleen Tuohy has joined Scrunch AI as our new Head of Marketing. With 15+ years of experience spanning finance, insurance, and tech, Colleen brings deep expertise in st...
Claude bucks the trend for recent AI search or "search assistant" features: it makes it clear when it is searching the web, it exposes the search terms being used, and it exposes the underlying search...
Scrunch AI is excited to welcome Adrian Del Busso as our new Head of Revenue. With 25 years of enterprise sales experience—most recently as Director of Strategic Accounts at Hearsay Systems—Adrian’s e...
On March 12th, CEO Chris Andrew spoke at the CMO Alliance’s CMO Summit New York. Chris broke down the mechanics of AI Search and shared a practical framework for working directly with AI crawlers and ...
ChatGPT's search capabilities are evolving rapidly, with OpenAI shifting away from Bing to in-house search indexing. These changes impact search visibility, SEO strategies, and how AI-powered search r...
Scrunch AI is the marketing platform built for the AI search era. As AI replaces traditional search engines, businesses must adapt or risk losing visibility. Scrunch AI helps companies monitor, optimi...
OpenAI released Deep Research, an agent that can perform multi-step research for users. Here's some things to know for web and content teams.
ChatGPT launched their Operator web browser agent today. This is a launch I've been anticipating for a while, so I was excited to try it out. Here are a couple things to know about Operator so far, w...
A CMO Confidential Interview with CEO Chris Andrew. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win “BOT en...
We've raised $4M to help marketers adapt to the AI era and are launching our initial set of tools, including a free performance report you can use to quickly understand how your brand shows up on AI p...
By Sage Stahmer
Last updated 02.03.2026 
By Sage Stahmer
Last updated 02.03.2026 
