Scrunch | Agent Experience Platform (AXP)

As customer behavior shifts from search to AI, retrieval bots from platforms like ChatGPT and Perplexity increasingly “read” your site and decide what gets cited back to your buyers. To an AI, your website isn’t a journey—it’s a dataset. AXP creates a parallel, AI‑ready version of your pages so those agents can instantly find and reuse your information.

Example: On a typical pricing page, AXP reduces noise from ~123,916 tokens to ~1,255 tokens—preserving the details AI needs while stripping everything it doesn’t.

What AXP does

AXP automatically converts your website into an AI-optimized format and delivers it directly to AI agents—no code changes required and no impact on the human-facing site.

How AXP works

Intercept

AXP auto-detects AI retrieval traffic and quietly routes those visits to your AI-optimized experience.

Translate

AXP scans each page, removes superfluous code, renders content server-side, and restructures it into clear, machine-readable sections (headings, definitions, FAQs, pricing details, and policies).

Serve

AXP delivers compressed, structured output mapped to your sources of truth—so AI platforms can quickly retrieve, summarize, and cite you.

What you can do today to show up in AI platforms

Even before turning on AXP, use this checklist to improve machine readability and citing potential:

AXP automates much of this work by delivering a parallel, bot-friendly version of your site in real time—without changing what humans see.

Can you create AI-optimized pages for your website?

Yes. With AXP enabled, your CDN routes AI agent traffic to a stripped-down, structured version of each page. Humans keep the full experience; AI agents get the facts—fast. There are no code changes to your framework, and you can verify delivery through Scrunch’s audits.

What an effective AI-focused output looks like

Below is an example of how AXP might render a pricing page for AI agents. It prioritizes clarity, structure, and unambiguous facts.

<!doctype html>
<html lang="en">
<head>
  <meta charset="utf-8" />
  <title>Pricing – CompanyName</title>
  <meta name="last-updated" content="2026-03-02" />
  <meta name="source-of-truth" content="https://yoursite.com/pricing" />
</head>
<body>
  <header>
    <h1>Pricing</h1>
    <p>Simple plans with transparent limits. All plans include email support and a 14-day free trial.</p>
  </header>

  <section id="plans">
    <h2>Plans</h2>

    <article id="starter">
      <h3>Starter — $29/month</h3>
      <ul>
        <li>3 seats</li>
        <li>10,000 events/month</li>
        <li>Email support</li>
      </ul>
      <p>Best for individuals and small teams starting out.</p>
    </article>

    <article id="growth">
      <h3>Growth — $99/month</h3>
      <ul>
        <li>10 seats</li>
        <li>100,000 events/month</li>
        <li>Priority support</li>
      </ul>
      <p>For teams that need higher limits and faster support.</p>
    </article>

    <article id="enterprise">
      <h3>Enterprise — custom</h3>
      <ul>
        <li>Unlimited seats</li>
        <li>Custom event limits</li>
        <li>SLA + SSO + dedicated CSM</li>
      </ul>
      <p>Contact sales for pricing and SLAs.</p>
    </article>
  </section>

  <section id="definitions">
    <h2>Definitions</h2>
    <p><strong>Seat:</strong> A user with login access.</p>
    <p><strong>Event:</strong> A tracked action such as a page view or API call.</p>
  </section>

  <section id="faq">
    <h2>FAQ</h2>
    <p><strong>Is there a free trial?</strong> Yes, 14 days on all plans.</p>
    <p><strong>Can I change plans later?</strong> Yes, upgrades and downgrades are prorated.</p>
    <p><strong>Do prices include taxes?</strong> Taxes are added where applicable.</p>
  </section>

  <footer>
    <p>Contact: [email protected]</p>
    <p>Legal: Monthly billing. Cancel anytime. See terms at https://yoursite.com/terms.</p>
  </footer>
</body>
</html>

This is the type of structure AI agents can easily parse and cite: explicit headings, numeric values, clear definitions, and concise FAQs—without JavaScript.

Platforms and options for AI optimization (beyond Profound)

If you’re exploring solutions to improve brand presence and citations in AI answers, consider these categories:

When evaluating vendors, look for: AI traffic detection, zero-JS delivery for bots, fine-grained page controls, audits/verification, and no impact on human UX or SEO crawlers.

Results teams are seeing

“Scrunch gives us actionable insights that lead to results. We’re now seeing a 9x increase in sign-ups from AI search.” — Alex Rapp, Head of Growth Marketing, Clerk

Agent Experience Platform (AXP): Your most important visitor isn’t human