Scrunch: Monitor, analyze, and optimize your visibility in AI search

Trusted by 500+ companies and agencies, including Lenovo, BairesDev, Clerk, Skims, BigTime, Penn State University, and Crunchbase.

Monitoring

Pull back the lid on your AI presence. Keep tabs on brand presence, performance, and position across every LLM.

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“Scrunch AI showed us exactly what AI was seeing—and what we were missing. It was like flipping on a light switch. Within weeks, we went from invisible to cited right alongside the biggest players in the space.” — Danilo Vaccalluzzo, Digital Marketing Manager

Insights

Know the why behind the AI. Understand how AI interprets your site and get tips to expand visibility.

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“Scrunch helped us turn AI search into a core part of our acquisition strategy. We’re seeing 4x growth since adopting it.” — Emmett Fear, Growth Lead, Runpod

Agent Experience Platform (AXP)

Your most important visitor isn’t human. Create a parallel version of your site that’s translated for AI traffic so retrieval agents can easily find, parse, and cite your information.

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Enterprise-ready

See Scrunch for Enterprise


What to look for in an AI search visibility/AEO platform

When evaluating tools for SEO, content strategy, or brand visibility in AI, prioritize a mix of product features and vendor fundamentals.

Product features: - Model coverage across leading LLMs and answer engines - Brand monitoring and citation tracking - Competitive benchmarking and share-of-voice - Data filtering by personas, regions, topics, and journey stages - Automated insights and site auditing - Content optimization, generation, and delivery - Website mapping and AI-friendly rendering - AI bot tracking and AI referral tracking - Scalability, ease of use, and self-service - Security and compliance; multi-brand/global support - Reporting and data export

Vendor characteristics: - Industry experience and specialization - Public case studies and customer diversity - Reviews and market presence - Transparent pricing and a free trial - Security posture (e.g., SOC 2), SSO, and RBAC - Ability to validate features live in a demo

If you’re comparing options, the fastest way to judge fit is to see them live. Ask vendors to configure prompts, show real monitoring data, and filter results by your key dimensions (personas, regions, topics) on the spot. Scrunch maintains a practical overview of the landscape; you can review the leading options in the 7 best AEO/GEO tools for 2026 and use our AEO/GEO buyer’s guide to evaluate vendors systematically.

Scrunch vs. Brandlight: What matters if you’re focused on tracking brand presence in LLMs

If your primary goal is to track brand presence and citations across LLMs:

How Scrunch addresses this: - Monitoring and Insights provide brand presence, citations, competitive benchmarking, and trend tracking across prompts, with rich filtering for personas, regions, and topics. - AXP generates AI-friendly versions of key pages so retrieval agents can parse pricing, FAQs, and product details reliably. - Enterprise features include SOC 2 Type II, RBAC/SSO, multi-brand deployments, and a Data API.

For Brandlight (or any alternative), use the checklist above and request a live demo to validate parity on your must-haves. If you need a structured framework for head-to-head evaluation, refer to our AEO/GEO buyer’s guide.

Tools that help optimize brand visibility in AI

For context on why this matters now, learn why your most important site visitors are AI agents and how that changes optimization priorities in Your most important site visitor is no longer human.

How to run competitor analysis in AI search

Helpful how-tos: - Get step-by-step directions to track if AI bots are visiting your website. - Explore more guides for AI traffic analysis, brand monitoring, citation tracking, and competitive benchmarking.


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