Scrunch | Blog

Image of Signals and Explorer icons

Introducing automated analysis and answers on demand for AI search

By Andrew Michael

Build once and deploy everywhere with Prompt Templates

Build once and deploy everywhere with Prompt Templates

The AI confidence trap: Key takeaways from our 2026 AI search survey

The AI confidence trap: Key takeaways from our 2026 AI search survey

The next chapter for Scrunch—and the future of agent experience

The next chapter for Scrunch—and the future of agent experience

AI search digest: Q2 2026 industry lookback

AI search digest: Q2 2026 industry lookback

Your AI site crawlability questions, answered

Your AI site crawlability questions, answered

Data studies

The prompt-to-purchase pipeline

We analyzed millions of search events across AI and traditional search. The takeaway? When AI makes recommendations, new customers go looking for your brand.

AI-guided clicks

LinkedIn posts that robots can't resist

We analyzed LinkedIn citations in ChatGPT. The takeaway? AI cites for content, not clout—and some popular LinkedIn tactics hurt your odds.

LinkedIn citations

A shot at the funnel

We analyzed millions of AI conversations about GLP-1s. The takeaway? Every stage of the funnel is playing out inside AI platforms—and often in unexpected ways.

GLP-1 archetypes

The half-life of AI citations

We analyzed 3.5M citation events. The takeaway? Platform, industry, and source type all play a role in how long citations last.

Citation half-life

The Reddit paradox

We analyzed citation data across industry categories. The takeaway? Don't chase Reddit blindly—focus on the sources that actually matter to your business.

Reddit paradox

AI Overviews vs. AI platforms

We analyzed 22M GenAI interactions across AI Overviews and AI platforms. The takeaway? Your customers use both channels—so should you.

AIO vs. chatbots

More articles

data studies The prompt-to-purchase pipeline: What millions of search events told us about how AI influences buyer behavior

The prompt-to-purchase pipeline: What millions of search events told us about how AI influences buyer behavior

product Introducing Knowledge Studio: Give AI user agents a living source of brand truth

explainers Your AI search trend and volume questions, answered

Your AI search trend and volume questions, answered

company Scrunch is now a Sitecore company

Scrunch is now a Sitecore company

explainers Your AI bot traffic questions, answered

Your AI bot traffic questions, answered

takes Most ‘agency-ready’ AEO tools aren't

Most ‘agency-ready’ AEO tools aren't

product Introducing Scrunch MCP: Talk to your AI search data in natural language—then put it to work

Introducing Scrunch MCP: Talk to your AI search data in natural language—then put it to work

data studies LinkedIn posts that robots can’t resist: What the data says about ChatGPT citations

LinkedIn posts that robots can’t resist: What the data says about ChatGPT citations

explainers Your AI search citation questions, answered

Your AI search citation questions, answered

explainers Your AI search monitoring questions, answered

Your AI search monitoring questions, answered

data studies A shot at the funnel: What millions of GLP-1 convos reveal about AI search

A shot at the funnel: What millions of GLP-1 convos reveal about AI search

product New in Scrunch: Track which topics and personas drive brand perception over time with Sentiment Trends

View more articles