Learn how to run successful Influencer Marketing campaigns from the OG Influencer experts.
The biggest mistakes we see brands and agencies make when running an Influencer campaign are:
❌ Starting with the Influencer and not having a marketing strategy first.
❌ Not assessing an Influencer’s audience.
❌ Not briefing and contracting their Influencers.
❌ Not tracking to their ROI metrics, so they don’t know what’s working and what’s not.
“Don’t reinvent the Influencer Marketing wheel. We’ve spent the last decade making all the mistakes and crafting a framework that works, so you don’t have to!”
What you’ll learn in the Influencer Marketing course.
PHASE ONE - Preparing for your campaign.
Modules 1 - 4 covers understanding what Influencer marketing is and different strategic approaches. Then we get straight into setting up your framework, mapping out your Influencer strategy and then start finding Influencers.
PHASE TWO - Influencer wrangling.
Modules 5 - 8 covers reaching out to Influencers (including outreach templates!), negotiating, briefing, contracting and finally sending out your product/service.
PHASE THREE - Getting your campaign live & ongoing optimisation.
Modules 9 - 12 covers hitting the GO! button on your campaign, getting the most out of it when it’s live and then measuring your results and optimising for future initiatives.
PLUS 12 Experts interviews with resident Influencer Campaign Manager Liv Jackson!
She shares all of the honest insights from working with HUNDREDS of Influencers!
⚡ 2022 BONUS ⚡
Every Influencer Marketing course purchase gets a 30 minute coaching call with Scrunch CEO Danielle Lewis. Bring ANY question or challenge you’re having with your Influencer campaigns and she will help find you a solution! Just want some Influencer Marketing therapy? Well you can bring a wine and we can do that too 😉
Take the coaching call any time within one year of purchase, that suits you!
But why us?
Over the last 10 years, the Scrunch team has…
✔️ Worked with thousands of brands to run their Influencer Marketing campaigns, as big as Under Armour, GQ, American Express and VOGUE and as small as brands you probably haven’t heard of.
✔️Executed Influencer campaigns exceeding 100+ Influencer placements per month per brand.
✔️ Paid out millions of dollars to Creators.
✔️Created a world first Influencer Marketing course to help marketers and agencies DIY their own Influencer campaigns.
✔️Developed a self-serve technology platform with over 20 Million influencers.
✔️ Welcomed thousands of brands onto our self-serve platform including Universal Music, MTV, Red Cross Australia, Arnott’s and more!
✔️Surveyed thousands of brands, agencies and creators to uncover global trends and keep our community informed.
✔️ Flipped the industry on its head by giving away the Scrunch tech platform for only $10/month instead of hundreds.
Check out some case studies for yourself…
👉 Bubs Australia (FMCG, parenting, baby food)
👉 Compare The Market (Insurance)
👉 Lendlease (Real Estate, Construction)
👉 Love To Dream (Parenting)
👉 MINI Australia (Automotive)
👉 Subway (Food, Retail)
👉 Under Armour (Apparel, Online Retail)
👉 VOGUE x AMEX (Publisher, Finance)
Here’s what they’re saying…
-
![]()
"Partnering with Scrunch has added another layer to our influencer-led campaigns. We are able to source the right influencers and engaged audiences, very specific to a brief. Having this level of access and data is extremely powerful and insightful for us and our partners."
Jane Schofield, Head of Digital Brand Strategy - Style, NewsCorp
-
![]()
"Thanks to Scrunch's Global Influencer Marketing Training I feel confident that our team can now plan and deliver its first influencer marketing campaign. Danielle was engaging, passionate and concise in the way she presented her years worth of knowledge and learnings to the group. If you're thinking about diving into the elusive world of influencer marketing, this course is a no-brainer!"
Jackie Babbage, GiftingOwl
