The countdown is on with only a handful of weekends left until Christmas, reality is starting to hit home that your holiday marketing strategy should already be locked and loaded, ready for those holiday shoppers.
If it’s not, take a deep breath, we’ve got a bunch of creative strategies to help you spin up a winning holiday campaign.
- Create FOMO - highlight your offers
- Christmas gift guides
- Holiday events - decorations and feasting
- Get in early on New Year’s resolutions
- Send a little gratitude
- Hybrid Influence
1. Create FOMO - highlight your offers
Black Friday (29 November, 2019) and Cyber Monday (2 December, 2019) are two of the BIGGEST sales days for brands around the world. In 2018, Black Friday brought in $6.2 billion in online sales, a growth of 23.6% year over year. Cyber Monday saw $7.7 billion in sales for 17.6% YoY growth. And the experts have slated 2019 to be even bigger, if that’s actually even possible.
To capitalise on these sales days, it’s absolutely critical to get started NOW!
The key is to create FOMO - fear of missing out. You want consumers to take action and buy in the sales period, or else they will miss out.
Teaming up with influencers to talk about your limited time offers not only spreads the word on what your offer is, but adds social proof - letting your consumer know that even their favourite influencer is jumping on the offer.
Work with influencers who can add a swipe-up link to their story OR promote their content through social ads (more about THAT in the Hybrid Influence section) to make sure your consumers can quickly and easily get to your website.
2. Christmas gift guides
Influencers themselves also need to create relevant content this time of year. Make it easy for them by offering brand and product information, who it might be suitable for and even send them a free sample/product to shoot and include in their gift guide for the year.
3. Holiday events - decorations and feasting
While most of us dread half of our family events this time of year, whoever is responsible for hosting everyone sure wants to put on a good show. ‘See mum and dad, I’ve used the good cutlery, so obviously #winningatlife”.
If you have products in the following niches, event content is a great strategy:
- Interior design products - table settings, house decor, Christmas tree decorations.
- Food & Beverage - alcohol, any-cheese-platter-item, nibbles, sweets and bbq fare.
Team up with Influencers to create event based content, showcasing your products in-situ. Influencer content helps consumers visualise how to ‘do it themselves’ when the time comes, and when it looks easy - they buy!
4. Get in early on New Year’s resolutions
The Top 10 New Year’s Resolutions are:
- Exercise more
- Lose weight
- Get organized
- Learn a new skill or hobby
- Live life to the fullest
- Save more money / spend less money
- Quit smoking
- Spend more time with family and friends
- Travel more
- Read more
Leverage influencers who create content around key trending resolutions that align to your product category to create social media coverage and link back to your website.
5. Send a little gratitude
Have you already worked with influencers in 2019? Sending them a bonus ‘thank you’ gift, personalised to them is a sure fire way to gain additional content. Who said gratitude can’t be used for commercial gain? 🤔
Content isn't just a problem during the holiday season, in fact if you’re not posting EVERY DAY on social media, you are probably missing out on a real consumer connection.
Social media is a conversation, and conversations don’t stop - so when your digital agency tells you to be posting content every day or having a consistent influencer strategy - you should be listening to them!!
Influencers are AHM-AZING content creators, and are a fraction of the price of a team of photographers, videographers, models, venues, editors - well, you get the gist. Putting your product in the hand of Influencers and stocking up a bank of content for the holiday season is a pro-marketers hack for staying ahead.
Damn, if you aren’t an Australian brand right now, shut your damn eyes or you’ll cry.
The #scrunchbox is a bespoke box of full size or samples that goes out to a targeted group of 50 influencers in a particular niche. For Australian brands,
- It's an opportunity to get contra admin off your plate
- Get your brand in front of 50 Australian targeted Influencers
- And a great way to get started with Influencer Marketing at a low investment.
If you want quick brand awareness, register your interest for the next #scrunchbox send out here.
8. Hybrid Influence
WTF is Hybrid Influence? Hybrid Influence is the next big trend in Influencer Marketing.
Influencers suffer from the exact same problems that brands do when it comes to social media algorithms. When they post, only a small percentage of their followers actually see that post. The annoying part is, YOU, THE BRAND, still has to pay your influencers fee on the number of followers they have. Unfortunately the Influencer Marketing industry hasn’t caught up to the Social Media industry.
Cue Hybrid Influence, when a brand puts social media ad spend behind the influencer post, through Instagram’s branded content tool or through agency partnerships, like Scrunch.
By transforming Influencer posts into paid ads, you not only leverage the Influencer’s epic content creation skills and credibility, but also tap into a targeted audience. With complete reporting analytics, so you know exactly how the post has performed.
And with the holiday season right around the corner, what better way to boost your content quickly and at scale.
The moral of the story is that there is still time to boost your holiday sales, just get that booty to work, or ask the Scrunch team for help!