When approaching a blogger to feature your product or service, it helps to know what kind of content they produce so you can suggest a campaign that might work for their audience. We’ve compiled a list of the the 10 most popular content types to get you started.
1. Outfit Post
Especially popular with fashion bloggers, an outfit post is a series of photos of the outfit a blogger is wearing that usually includes links to where you can purchase each item or a similar item.
Image via Harper & Harley
2. Product Review
A product review is exactly that, a review in the blogger’s opinion on their experience using a particular product or service.
Image via Bubbly Michelle
3. Social Post
A short post that is published to the bloggers social media account. This may be an image posted to Instagram, a thought posted to Twitter or a link posted to Facebook.
Image via Sydney Fashion Blogger's Instagram
An interview is a question and answer post between the blogger and another person. It might be the designer of a particular brand they care about, another blogger in their niche or anyone else their audience resonates with.
5. Competition or Giveaway
A competition post asks the bloggers audience to do something in return for the chance to win a particular product or service. It might be as simple as ‘liking’ a post, sharing a photo or opting in to an email form.
Image via Sincerely Jules
6. Wardrobe or Apartment Tour
A ‘tour’ post is a video post where the blogger gives their audience a peek into their life by filming their surrounds.
Image via Vivianna Does Makeup
An event post can include alerting their followers to an upcoming event, live-posting from an event they attend or a review post-event.
8. Link Post
A link post is a collection of links from other websites or blogs that the blogger thinks their audience might also be interested in reading. These are usually a regular weekly or monthly post.
Image via Gala Darling
9. List Post
A list post centres around one particular topic and includes a blogger top tips, places or favourite things - for example: Top 10 places for brunch on Sunday or 5 Favourite Summer Heels.
Image via Cosmopolitan
10. How-To (Educational Post)
A ‘how-to’ post is an instructional post that explains to their audience how to accomplish something. For example: How to create a smokey-eye or How to make pizza dough.
Image via Refinery 29
Cover image via Harper & Harley