Influencer Marketing Video

VIDEO: What Is Influencer Marketing?

In this short video, Scrunch CEO and Co-Founder Danielle Lewis answers "what is influencer marketing?"

Want to know what exactly influencer marketing is and why everyone is talking about it? You’ve come to the right place! In this video Scrunch CEO and Co-Founder Danielle Lewis discusses influencer marketing, why it’s important and how you can find influencers that connect with your target audience.

If you prefer to read a quick over, check out the transcript below! 


Today we’re going to answer the question - what is influencer marketing? 

Influencer marketing is the new word of mouth. Just like a friend might give you a recommendation to this fabulous new restaurant they've been to, influencers recommend products and services to their audiences. And it is so important.

Just as consumers start trusting branded advertising less and less, influencers become a trusted source.   

So who is an influencer? They can actually be as micro or as celebrity as you like, as long as they have some followers, and they can drive those followers to take action, like purchasing your product.

And how do you find them? It really depends on the vertical you are in. If you're a fashion brand you might look to Instagram for fashion bloggers. If you're a finance product you might Google finance bloggers. Or you can just come to scrunch where we’ve done all the heavy lifting for you. In fact, if you want more influencer marketing tips and tricks, visit and subscribe to our weekly newsletter.